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Smash (instant mashed potato)
Smash is a brand of instant mashed potato in the United Kingdom.
It was launched in the UK in the 1960s by Cadbury, who were primarily a manufacturer of confectionery at the time. Smash was reasonably successful. However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them.〔(【引用サイトリンク】title=Smash advert )〕〔(【引用サイトリンク】title=BBC News - ENTERTAINMENT - Martian ad a Smash hit )〕 The 1970s adverts and their 'For Mash Get Smash' catchphrase were voted TV ad of the century by ''Campaign Magazine'', and 2nd best television advert of all time in a 2000 poll conducted by ''The Sunday Times'' and Channel 4, beaten by Guinness' ''Surfer'' advertisement from 1999.
The brand has since been sold by Cadbury and is now owned by Premier Foods who, using their Batchelors brand, launched a 'healthier recipe' version in 2006.〔(【引用サイトリンク】title=For mash get Smash, for ham get Spam: nostalgia puts 70s brands back in shops )〕 Smash continues to be popular in the UK, selling 140 million servings a year. The texture of Smash is not identical to that of real mashed potato, being somewhat smoother. In recent years, flavoured varieties of Smash have also been made available, including ''Cheddar & Onion'' and ''Buttery''.
==Accolades==
The original 1970s advertisements have been featured in several "best ever television advertisements" lists.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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